Suggestions to improve our marketing home for small viewports

[pepicrft]

While showing our marketing to my wife, she came up with some good questions and suggestions to make that page more effective at getting people and companies into our funnel.

Before diving into the specifics, I think it’s important to call out the two profiles we are catering to with our home page:

• Developers: They come to the website with the eagerness to give it a shot for free, likely in a side project (avoiding internal vendoring & security process). We need them to get excited about what we can offer.
• Buyers: The people who make the decision to buy, usually managers, directors, or leaders. They get excited about the value it brings to the business (e.g., more productive teams), are more keen to talk, and make decisions based on social proof (i.e., these brands which I recognize use it too)

With that in mind, there are a few things in our mobile marketing home that would benefit from some rethinking:

• It’s not obvious in our CTAs that this can be tried for free. The developer needs to navigate deep into our pricing page to figure that out. A small wording change might be sufficient, for example, Try for free (over Get started)
• The CTAs for the two types of visitors, developers and buyers, try it for free and talk to us, are not visible in the sticky bar, so the CTA is sort of one as you scroll down. I suggest we make those match the ones in the hero section, then move “Log in” to the dropdown menu, since that’s not something we expect people to do on mobile.
• The social proof is further down. It should be visible without scrolling. I’d suggest we drop the phone and use that space to include the proof there. I included a Supabase example below.
• The same goes for the demo. Sentry includes a “See how in sandbox” button. I think that affordance should be in the hero section too, so I can go and see. However, this would require our dashboard to be fully responsive, which is not the case today, so we can tackle this later once we fix that.
• The “Make mobile your competitive advantage” doesn’t capture our key role in making your teams productive. I think we should revisit it ( once again).

[marekfort]

@pepicrft

It’s not obvious in our CTAs that this can be tried for free. The developer needs to navigate deep into our pricing page to figure that out. A small wording change might be sufficient, for example, Try for free (over Get started)

On board with this.

@pepicrft

The CTAs for the two types of visitors, developers and buyers, try it for free and talk to us, are not visible in the sticky bar, so the CTA is sort of one as you scroll down. I suggest we make those match the ones in the hero section, then move “Log in” to the dropdown menu, since that’s not something we expect people to do on mobile.

But Get started links to the docs, which I also don’t think people would do from mobile.

Additionally, should we change Get started to be a sign up page over linking to docs?

@pepicrft

The social proof is further down. It should be visible without scrolling. I’d suggest we drop the phone and use that space to include the proof there. I included a Supabase example below.

Agree, would include the logos higher up

@pepicrft

The same goes for the demo. Sentry includes a “See how in sandbox” button. I think that affordance should be in the hero section too, so I can go and see. However, this would require our dashboard to be fully responsive, which is not the case today, so we can tackle this later once we fix that.

We can move it up on desktop, though.

@pepicrft

The “Make mobile your competitive advantage” doesn’t capture our key role in making your teams productive. I think we should revisit it ( once again).

Agree. I see our mission crystalizing into being your virtual platform team with everything that entails (making your builds fast, ensuring your test suite is stable, etc.)

The main mission is not mobile-specific, although we are currently mobile-focused (or at least have mobile-specific features). We can keep mobile references out of the hero section, I’m not fully opposed to that.

[pepicrft]

@marekfort

But Get started links to the docs, which I also don’t think people would do from mobile.

Additionally, should we change Get started to be a sign up page over linking to docs?

Yeah, get started should be sign up IMO. The one thing I’d find annoying, though, is that after getting past the login page, many pages will look broken.